WHI-T-SHIRT&Co.

•WHI-T-SHIRT&CO. is a designer t-shirt company in England, produces apparel for both man and woman which includes unique and distinctive designs, screen-printed on simple yet stylish white t-shirts. The main idea of the brand is a storytelling white t-shirt. The concept of the prints is based on the background of a young Turkish Designer Basak Cankes, who received a BA in Fashion Design in Izmir University of Economics. After working separately as a freelance illustrator and as a print designer, she established her own brand in 2010.. The company is a self-employeed company. We do not do just wholesale. WHI-T-SHIRT&CO. sells it products through its retail outlets, department stores and specialty retailers as well as through catalogs however we also have unique selling points and pop-up stores at different countries at different times. We also have an option of licence these stores. WHI-T-SHIRT&CO. Has stores in Europe, Asia and America. The company leads in custom printed design on t-shirts also. We distribute our own products. Our production is alsa one of the fastest one in the market. Our company employs more than 1000 workers in England enterprise zone, making us one of the most largest t-shirt company in the
market. Our sales budget is 20.000.000 pound per year.

Vision Statement


Our vision is to sell white cotton t-shirts which each have their own stories. We support natural product in every aspects of life and our company supports comfort. As a result of that our fabrics are natural and re-usable up to 5 times of wearing. We are sure that even if we have a different customer age and profile, the prints on the garments will effect them differently. Our prints are telling different histories, stories which can be suitable for variable lives. The reason is because we know that every life has its own history, every life is another book. Our garments are being prepared in this kind of knowledge. Our vision of doing business is that its our own responsibility to be clear about what we understand that our customer wants. It is our role to provide a high value product that performs to our customer’s expectations. We know, if we are reliable and trustworthy in the product and service we provide, our customers will return and tell others about us. WHI-T-SHIRT&CO. can turn your order faster than any competitor we are aware of. Providing the best quality and turning your order within very less number of days is our standard not the exception. As a result we want to be the best T-shirt company in Europe.



Mission Statement


Our mission is to increase our brand classification to the higher level within 2 years. In 3 years of time, we also want to be in the press much better than previous. WHI-T-SHIRT&CO. will also create the most unique website design among the other t-shirt competitors. The company will develop the relationship with the PR company and there will be PR events in our pop-up stores. Especially before the fashion weeks. We’re going to send our products to celebrity people, fashion critics and to newspaper columnists. We are sure that they will like and this will provide a sort of PR for the company.
WHI-T-SHIRT&CO.’s other mission is to ‘be very indispensable' in the eyes of our customers employees. Its our want to sell 100 % natural quality cotton t shirts.Lastly, our company want to develop the design ability of our customers and as a result of this, we will organize a competition which name is ‘Tell me a Story’. We will give a chance to the new young pritn designers by that way too..

Customer Profile

Our customer profile has a very wide range. We can have so many customers from different ages and different styles. Our customer’s age starts from 17 to 32. We have both man and women t-shirts. Because of they are all white we do not make a classification between ccustomers who like specific colors. It is also an opportunity for us that every people can wear a white t-shirt. Wearing a white t-shirt does not make person to have any specific style. It is a very specific garment which everyone can have and must have. That is why we have a very changable customer profile. Chic, rock, punk, classic, gothic, elegant styles can all be suitable to our customer profile because it depends to the print design on our products. However our most important customers are chic customers who follow celebrities and change what they wear according to fashion.(Because our prints are also changing according to seasons and important social events.)
The most common property of our customers is comfort. They want to be comfortable in their daily lives but also fashionable and chic. Even if they wear designer clothes they mix this style with their WHIT-SHIRT&CO’s. Economic status of the customer is middle-upper and upper class. For a white t-shirt group as a company we know that ot customer can afford the prices between 25-45 £. Unfortunatelly when we sell our products in different countries our prices rise according to the change of money but this does not effect our sales.
Lastly we have big amount of university students as customers. Especially from design departments we have so many creative customer profiles. They know how to design and they draw their own prints. As a result we can say creative educated fashionable comfortable customer profile is our company’s aim.





Strengths


-Awareness of the Brand Name
-Unique Selling Points
-Strong Brand Portfolio
-Strong Financial Performance
-Succesfull PR Organization
-Just in Time Progress

Weaknesses

-Limited Geographic Reach
-Currency Effect of Money
-Being a New Brand in the T-Shirt Market

Opportunities

-Increasing Online Sales
-Increasing in Desire for Casual Wear
-Expansion in New Markets

Threats

-Conterfeit Goods
-Slowdown in the UK Economy
-Increasing Rental Rates in UK



WHI-T-SHIRT&CO. Target Consumer

Our customer profile has a very wide range. We can have so many customers from different ages and different styles. Our customer’s age starts from 17 to 32. We have both man and women t-shirts. Because of they are all white we do not make a classification between ccustomers who like specific colors.



It is also an opportunity for us that every people can wear a white t-shirt. Wearing a white t-shirt does not make person to have any specific style. It is a very specific garment which everyone can have and must have. That is why we have a very changable customer profile. Chic, rock, punk, classic, gothic, elegant styles can all be suitable to our customer profile because it depends to the print design on our products.
However our most important customers are chic customers who follow celebrities and change what they wear according to fashion.(Because our prints are also changing according to seasons and important social events.) The most common property of our customers is comfort. They want to be comfortable in their daily lives but also fashionable and chic. Even if they wear designer clothes they mix this style with their WHIT-SHIRT&CO’s. Economic status of the customer is middle-upper and upper class. For a white t-shirt group as a company we know that ot customer can afford the prices between 25-45 £. Unfortunatelly when we sell our products in different countries our prices rise according to the change of money but this does not effect our sales.
Lastly we have big amount of university students as customers. Especially from design departments we have so many creative customer profiles. They know how to design and they draw their own prints. As a result we can say creative educated fashionable comfortable customer profile is our company’s aim.

Content of Materials

-Madapolam
-Organic Cotton
-Mercerized Cotton

  
Why we are niche?

Firstly all t-shirt companies are generally working from the Internet. Hovewer we have both internet and concept stores all around the world.Celebrities are also like our tshirts very much. Secondly there is just one company in London which produces just t-shirts. On the other hand in the countries that we sell our products, especially in Asia, t-shirts are not coming from a specific company which has its own concept and style. So many textile companies are producing but ours is the one that makes our customer feel special because of wearing a special brand and conceptual t-shirt.As a fabric style our competitors does not use organic cotton.